::Thursday, January 22, 2004::
WILL DONALD "TRUMP" IDOL?
..The new reality show The Apprentice took on the proven reality show American Idol in a high stakes gamble. After chipping away rival CSI's ratings on its original Thursday time slot, Apprentice executives are changing their gameplan and decided to compete with youth instead at their own peril. The newest reality show was a good fit to rival CSI and will not beat Idol in the ratings game for the simple reason that the latter is not just a reality show but is really a talent show for the youth that attracts people to watch because some of their family members are involved. This move by NBC has the Donald's fingerprints over it and his legendary ego will keep the show from attracting a broader audience now that they have to choose between youth and business. Are the executives on NBC sleeping? Are there any women even on that board? This move would not have materialized if they were only in touch with reality. Youth, sex and talent plus family always trump money, education and power. Unless NBC decides to put some sex in there too. What about that Mr. Trump?
